THE PENINSULAR COMPANY - BRAND FILES

Use the supplied wordmarks rather than typing or recreating the logo.

WORDMARKS
Full color: paper or white backgrounds.
Black: a single-color application.
White: pine, ink, or a quiet dark background.
Use ink on limestone and lake. Reserve brick for large graphic fields.
Screen colors are RGB; approve a printer proof before a production print run.
SVG and PDF are vectors. Logo PNG files have transparent backgrounds.
Minimum width: stacked 160 px; horizontal 180 px.
Clear space: half the block width on every side.
Minimum block height: 12 px on screen; 4 mm in print.

ICONS
Use the square icon for listings and favicons.
Use the inset avatar for profiles that crop to a circle.

COLORS
Limestone #F1EEE6 / Ink #1B2926 / Pine #234B40
Brick #C45136 / Lake #BCCDCB
Secondary text #5E665F / Rules #CBCDC2 / Night #141C2E

TYPE
Archivo for display. Inter Tight for reading and labels.
The wordmark uses optically spaced Archivo outlines, weight 650, width 94.
Use supplied artwork rather than typesetting the logo.
Fallback: Helvetica Neue, Helvetica, Arial.

STATIONERY
Letterhead: US Letter, vector PDF and 200 dpi PNG.
Email signature: publish the brand kit before using the hosted logo in email.

Open index.html for the interactive brand guide, including logo previews.

The Peninsular Company, LLC / Detroit, Michigan
https://thepeninsularcompany.com
