Clark Basement Waterproofing
A recognizable brand for a business built on local trust.
- Industry
- Home services
- Scope
- Branding, website design and development, paid advertising, direct mail
- Role
- Independent client work by Joe Lint, including ongoing website maintenance, paid campaigns, and direct mail design and coordination.
- Website
- clarkwaterproofing.com


Homeowners need to know who will do the work, how waterproofing works, and how to get help. A red-and-cream identity, illustration, and plain language give the website its local character. Service explanations, project photos, and estimate requests give it a next step.
- Service pages and process illustrations help homeowners understand the approach.
- The company’s history and its owner’s experience are part of the story.
- Website care, paid advertising, and direct mail continue after the launch.