TrialAssure
Making complex software clear to the people who need it.
- Industry
- Life sciences
- Scope
- Branding, website design and development, marketing input
- Role
- Brand and website work by Joe Lint for Lotus International’s sister company, with input on marketing and messaging.
- Website
- trialassure.com
TrialAssure serves teams working on medical writing, anonymization, and clinical trial disclosure. The website is organized around the work those teams do, with product illustrations, demonstrations, and a route for each audience, all under one brand.
- Medical writing, anonymization, and disclosure each have a clear place in the product story.
- Illustrations and demonstrations explain the offering before a demo request.
- Navigation by team and need connects visitors with relevant information.